Grow your start-up

The Haute House University provides a fresh & contemporary approach to teaching business for the ever-changing world of the fashion industry. Our mentor-tutors are industry professionals & academics. Their combination of industry experience and know-how is makes HHU special. We want you to succeed!

Launching any start-up is no easy feat. Many fashion graduates, fashion management grafuates and aspiring designers and managers don't realize that launching a new fashion-related business is as challenging as launching a new tech start-up.

We're here to guide you and empower you to launch a strong start-up business...or help you to strengthen and grow an exiting young business.

What makes HHU even more special? Our mentors can continue to guide you and your business after the successful completion of the course - by arrangement, of course. :)

Our Mission
9 Out of 10 Start-Ups Fail
image courtesy of Swamibu:

That’s a stark and sobering figure. Don’t take our word for it. Business media giants Forbes and Bloomerberg have written extensive articles on the subject. It’s a subject we chat about quite a bit on Twitter and Facebook.

The most common reasons for start-up failures is a lack of fundamental business knowledge and skills. Our mission is to cut this high failure rate in the fashion industry by at least half. How? Through our course, which addresses many of the common business-related reasons for high failure rates. And through advocating for the inclusion of business education in industry-related courses.

An issue we're passionate about

The more small-to-medium sized fashion-related businesses that succeed is good for the industry. The success of more fashion-related businesses ensures more creative vision, innovation and influence for the industry. It also ensures skills – both new and traditional – are sustained and flourish.

It’s good for domestic economies. Successful companies are successful employers. They are also the lifeblood of that keep adjacent service companies alive and well – allowing them to maintain steady employment, skills and domestic revenue.

It’s good for consumers. An increasing number of successful fashion-related companies means more consumer choice. This is always a good thing.

It’s a win-win-win for the industry. And we are pleased to join other voices in the industry that have begun to advocate the need for business education .

Creative Session
OK. Not everyone wants to be a fashion entrepreneur

Business knowledge doesn't just benefit aspiring designers. Fancy a career in fashion marketing, fashion management or as a fashion director? You definitely need to know the business side of fashion. You will face some tough, tough competition to land one of these coveted roles.

In addition to business marketing fundamentals like Product, Place, Price and Promotion. In other words, putting the right product in the right place, at the right price, at the right time.

Behind the Scenes with Aveda™ – Steven Alan SS14 NYFW – Mercedes-Benz Fashion Week New York Spring Summer 2014 – #MBFW #NYFW – September 10, 2013 – Creative Commons (cc) photos distributed by Mainstream via Aveda Corporation
Module overview...
fashion biz mgmt

Fashion Business

  • The fashion start-up
  • Business basics
  • Business Planning and Strategy
  • Bookkeeping tools
  • Legal Structure
  • Taxes


  • An Introduction to Branding
  • An Introduction to Copywriting
  • Content Marketing
  • Social Media Marketing
  • An Introduction to Blogging
  • Website Best Practice (Including the basics of Search Engine Optimization (SEO)
fashion industry

Fashion industry

  • Networking
  • Fashion production
  • Styling
  • Event Production
  • Manufacturing
  • Personal Etiquette
  • Conscious design
  • The importance of a Look Book & quality photography
Want to find out more about the course? Have a press or media question? We'd love to hear from you.
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